Rise
expertise
Rise
family
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Over time, I have been lucky enough to work with brilliant people all over the world. Great writers, crazy art directors, photographers, film makers, designers, illustrators and digital dudes, colourful media types and seriously clever researchers - all of whom share the same passion for working with other talented people and doing what I love doing: building great brands.
No matter what project, I can find the right person for the brief to complement me and thanks to many years of experience and a great 'little black book', I can guarantee the result will be great thinking and great work. After all, my reputation depends it.
Rise
experience
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My passion for building great brands has come from working for many of the best. I have worked on both sides of the fence. Client side and agency. Consultant and CEO. In the UK, I worked in advertising for 12 years. Prior to that and closer to home, I worked for corporates, such as Telstra and Nestle. I have run marketing departments, been an MD and a CEO and am currently a brand owner/manager of my own business as well as a consultant.
A handful of brands I have worked with who are impossible to ignore include Nike, PlayStation, Honda, Jenny Craig, Swisse, Boost, Grill'd and Cricket Australia's Big Bash League, T2, Freedom, Messy Monkeys, SUNSOL, Ministry of Food, Cobram and Slim Secrets.
How do
we work together?
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We work with marketers to turn brands into a company’s greatest competitive advantage. From workshops, planning days, one on one coaching and project management, we can future-proof your greatest asset. Your brand.
We decide what you need and we work out the best way for you to get it.
Competitive advantage
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We need to do the work to get the right results. Brave marketers invest in building future-proof brands that are tough to copy and even tougher to steal share from. Innovative brands excite, emote and express their voice. They stay relevant and are well rounded enough to attract new customers and keep existing customers coming back.
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Having a strong brand isn't easy. Most brands suffer from 'me too-ism', and spend their life imitating others and hedging their bets.
”
Rise
services
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Innovation strategy
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NPD vision and exploration
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Marketing Services integration and management
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Brand strategy
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Go-to-market strategic development
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Revitalisation and renovation programs
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Creative development and communication strategy
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Content creation and production
4 suggested ways for us to work together:
1
Transformational Marketing Workshops & Away Day Facilitation
Find your purpose, examine the competition, deep dive into your target market, define your competitive advantage, articulate your USP's and find your brand voice.
A 3 day package:
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1 day preparation and research
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Time spent on day
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1 day writing report and debrief
2
Project Management/marketing consultancy
Building a compelling business case for a brand investment
Develop go to market strategies
Target audience deep dive
Brand positioning and tone of voice
3
Creative development and copy writing
Ideation
Copy writing
Speech writing
Pitch and presentation development
Creative strategy and concept creation
4
One on One Private Sessions
Mentoring
Sense checking strategy
Assistance in writing briefs and providing feedback to external and internal stakeholders
General strategic support for marketers to perform more effectively and with greater confidence